Are your campaigns stuck? CPA climbs, creatives burn out, and a bigger budget stops turning into sales. I build campaign structures that grow with the business, from the first tests to full scale.
Most agencies
My campaigns
Search, Shopping, PMax. The algorithm gets clean signals instead of guesses.
Budget goes to high purchase intent queries. You pay for searches ready to convert, not for incidental traffic.
A clean product feed and grouped ad assets. PMax gets the signals it needs instead of guessing.
Optimisation for real customer value, not lead cost alone. The algorithm bids for return (ROAS), not for a cheap click.
Facebook / Instagram
A full funnel that survives iOS limits and creative fatigue.
Campaigns build demand and close sales. Each stage has its own job and its own budget, so you do not pay for cold traffic at warm traffic prices.
Results decide, not a designer taste. I test creatives in a controlled way and scale only the ones that actually sell.
iOS and blockers cut part of the conversions Meta can see. CAPI sends that data from the server, so the algorithm still knows what works.
Performance that works needs solid foundations. I work with B2B, SaaS and e-commerce companies that want decisions grounded in data, not in marketing hunches.
Companies that lose data and do not trust their own sales attribution.
Qualified leads and real sales count, not empty clicks.
An ad budget from PLN 10,000 a month.
// CASE STUDY
CHALLENGE
The campaign produced plenty of cheap leads, and the sales team was frustrated. Most people did not remember the form and were not expecting a call.
SOLUTION
Instead of chasing the highest submission count, I applied a strategy of positive friction. The question in the Meta Ads Instant Form spelled out what happens next.
RESULT
The paradox experienced marketers know. Cost per lead went up because the reflex clickers dropped out, and the cost of reaching a worthwhile conversation fell sharply.
Want results like these in your campaigns?
I want results like thatI review the current campaigns, the data and the measurement setup.
I design a campaign structure around your goals.
I build the campaigns, set up measurement and start testing.
I read the results, scale what works and switch off what does not.
I will review the structure of your campaigns and show you where the potential leaks out. No strings attached.