Polski

Privacy Policy

for the website: mateuszpoplawski.pl

§1. Data Controller

The controller of your personal data is MatPop Digital, registered at: Rydygiera 18/17, 01-793 Warsaw, Poland, entered in the Polish Central Register and Information on Economic Activity (CEIDG), tax identification number (NIP): 9492207271, hereinafter referred to as the "Controller".

You can contact the Controller in matters related to personal data protection at the email address: [email protected]

§2. Purposes and legal bases for processing

Your personal data is processed for the following purposes:

Handling correspondence and the contact form:

Purpose: Responding to the inquiry you sent.

Legal basis: Article 6(1)(f) GDPR (the Controller's legitimate interest in building relationships and handling requests) or Article 6(1)(b) GDPR (steps taken to enter into a contract, where the inquiry concerns an offer).

Marketing and Analytics (Google Ads, GA4):

Purpose: Analyzing website traffic, optimizing the site, and running remarketing activities (showing ads to people who have visited the site).

Legal basis: Article 6(1)(a) GDPR (your voluntary consent given through the consent management platform, Cookiebot).

§3. Analytics and Marketing Tools (Technical Stack)

As a Technical Digital Marketer, I use modern technology tools on this site that help me measure how effective my work is. Below you will find details about the technologies used:

Google Tag Manager (GTM):

The site uses GTM to manage scripts and tags. GTM itself does not store cookies or collect personal data; it only serves as a "container" for running the other tools described below.

Google Analytics 4 (GA4):

I use GA4 to analyze site statistics. The data collected by this tool is anonymized (IP address masking is enabled by default). This tool helps me understand how users interact with the site.

The tool is provided by Google Ireland Limited.

Google Ads:

I use the Google Ads advertising system. It may use cookies to build audiences (remarketing) and to measure conversions (for example, form submissions).

Cookiebot (CMP):

I use Cookiebot to manage your consent. It decides which scripts (analytics/marketing) are run, depending on your choice.

§4. Cookies and Consent Management

The site uses cookies.

In line with legal requirements, a detailed list of the cookies used, their categories (Necessary, Preferences, Statistics, Marketing), lifespan, and providers is generated automatically and kept up to date by Cookiebot.

You can check the current list of cookies and the status of your consent at any time by clicking the "Cookie Settings" icon/widget shown on the site or below:

The detailed cookie declaration is available in the cookie settings panel, opened via the icon in the corner of the screen.

Detailed Cookie List

Below is an automatically updated list of all cookies used on this site, with their detailed description, lifespan, and providers.

§5. Transfers of data outside the EEA

In connection with the use of Google services (GA4, Google Ads, Workspace), your data may be transferred to servers located in the United States. Google ensures an adequate level of data protection by participating in the Data Privacy Framework (the successor to Privacy Shield) or by applying Standard Contractual Clauses (SCC) approved by the European Commission.

§6. Data recipients

Your data may be shared with entities that process it on my behalf, including:

  • Hosting provider: Netlify, Inc. (USA)
  • Email provider: Google Workspace (Google Ireland Limited)
  • Analytics provider: Google Analytics 4 (Google Ireland Limited)
  • Advertising provider: Google Ads (Google Ireland Limited)
  • Consent management provider (CMP): Cookiebot (Cybot A/S, Denmark)

§7. Your Rights

You have the right to:

  • Access your data, rectify it, erase it, or restrict its processing.
  • Object to the processing.
  • Data portability.
  • Withdraw consent: To the extent that data is processed based on consent (for example, marketing cookies), you can withdraw it at any time by changing the settings in the Cookiebot widget.
  • Lodge a complaint with the President of the Personal Data Protection Office (UODO).