Most agencies build on WordPress. I build on the stack Netflix and TikTok run. Feel the difference Next.js makes.
Compare two worlds. One keeps you in the past. The other hands you an advantage.
Most agencies
My standard
Most projects break where IT meets marketing. Developers do not think in data, marketers break the code. You pay for that conflict.
"The code works, the rest is not my problem"
Treats analytics scripts as a necessary evil.
“A Data Layer? I will email you when someone submits the form.”
Every new event becomes an IT ticket, an invoice and a two-week wait.
"I need to measure this NOW"
Installs a pile of plugins, because there is no access to the code.
“The site slows down by 50% under the weight of JS scripts.”
Data gets duplicated or lost, and the user experience falls apart.
The Analytics First approach
Code written for precise data from the first line.
A native Data Layer. Every key event is built into the Next.js application code.
Clean code, no impact on speed, precise data.
You spend over PLN 10,000 a month on Google Ads or Meta Ads
Your sales cycle runs longer than a week: B2B, high-ticket, services
Leads come in, but you cannot tell which campaigns bring the good ones
The marketing team waits on a developer for every copy change
The site takes over 2 seconds to load on mobile
You plan to scale the ad budget within 6 months
What is ready before you hit "launch campaign".
Events in the code from the first line. You know where each lead came from and what convinced them, before the first campaign runs.
Headline, CTA, price: you change them yourself, without an IT request. A new version of the page goes out in 2 minutes.
Maximum Quality Score from the start. Google Ads stops charging you the slow-site tax, so your CPC is lower on day one.
The site serves globally and holds up under campaign traffic spikes. No security plugins to babysit.
Ready to connect to Google Ads and Meta Ads on launch day. Event tracking, goals and segments set up before you go live.
You test headline and CTA variants at the CDN level. No impact on page speed, no flicker.
Industry benchmarks, not estimates.
−9%
conversions
for every 0.1 second of load delay (Deloitte)
53%
of mobile users drop off
before they see the offer, when a page takes over 3 seconds to load
+16–25%
higher cost per click
Google Ads penalises slow pages with a low Quality Score, so you pay more for the same traffic
On a budget of PLN 20,000 a month that is PLN 3,200 to 5,000 overpaid every month for the same traffic.
Next.js with PageSpeed 100 removes that tax. A Data Layer in the code adds data quality on top of speed.
Day 1–3
I review your current site, campaigns and goals. We agree the scope, the personas and the events to track in the Data Layer.
Week 1–2
Page structure, Next.js components, Data Layer schema. The headless CMS is configured, so you can edit content right away.
Week 2–3
Building the site with a native Data Layer, configuring GTM and GA4, connecting Google Ads and Meta Ads. Every event tested.
Week 4
Deploy to Netlify Edge CDN. Verification of PageSpeed, analytics events and conversion tracking. The campaign can start.
Stop losing budget to slow loading. Every second of delay is a customer gone.