// GROWTH OPS ARCHITECT
Mateusz Popławski
I combine data engineering with performance marketing. I build the infrastructure that delivers the highest quality signals to the Google and Meta algorithms, so your campaigns scale the business, not the budget.
“Data without marketing is durable capital.
Marketing without data in 2026 is pure gambling.”
In the era of AI, automation (Performance Max, Advantage+) and the privacy sandbox, marketers without an analytics backbone are flying blind. My job is to build the infrastructure that feeds the algorithms the highest grade “fuel”.
Principles I do not negotiate
Three convictions behind every project I take on.
Data first, budget second.
Scaling campaigns on broken infrastructure is pouring fuel into a leaking tank. I fix the measurement first, only then touch the bids.
One conversion counted once.
GA4, the Pixel and the ad panel usually count the same event three times. I build a single source of truth, so your growth is real, not an accounting artifact.
Signal beats the click.
The algorithm learns from the quality of the data you feed it. Server-Side Tagging and first-party data are fuel your competitors do not have.
Hard numbers
Results from the last 12 months.
Recovered with SST. Data your competitors do not have.
Quality contacts, not random clicks.
Spent based on data, not guesswork.
Education & Authority
Education is a continuous professional duty, not a one-time diploma.
Kozminski University
- Bachelor in Management (business foundations)
- Postgraduate studies: Digital Marketing, AI and Innovation (the technology front)
Mentored by leaders
- Jeff Sauer, a global pioneer of Google Marketing Platform education.
- Julius Fedorovicius (Analytics Mania), a world-class authority and mentor in Google Tag Manager and digital analytics.
- An active member of the MeasureU Pro community.
How I work?
A transparent process from diagnosis to scaling. No surprises.
Step 01: Diagnosis
An audit of your data infrastructure. I check where you lose conversions and what signals reach the algorithms.
Step 02: Architecture
I design a solution tailored to your business. Only what you actually need.
Step 03: Implementation
I implement the infrastructure and campaigns. You see progress at every step. No black boxes.
Step 04: Scaling
Once the foundations work, we scale the budget. Data feeds the algorithms, the algorithms drive profit.
360° perspective
I understand business from three sides, so I know what you actually need.
In-house
Working on long-term product strategy. Deep understanding of business from the inside.
Marketing Agencies
Working under time pressure, multitasking, a wide range of industries and challenges.
Direct Collaboration
Direct business accountability and partner-level relationships.
Testimonials
What the people I worked with say.
“It is genuinely hard for me to find words that capture how highly I rate this collaboration. Mateusz is a specialist whose standard of work goes far beyond what we are used to in Poland for this type of service.”
“For years we had problems with data analytics in our online store. Different specialists, different plugins, codes, methods... Mateusz rebuilt our entire analytics from scratch, organized everything neatly, and it finally works the way it should!”
Translated from the Polish originals.
Ready to work together?
Book a free consultation. I will analyze your data infrastructure and show you where you are losing conversions.
Book a consultationBeyond the screen
Hobbies that shape how I work.
Muay Thai
Discipline & strategy
Keeping a cool head under stress. Every move matters.
Motorsport & Time Attack
Optimization obsession
In Time Attack there is no room for excess weight. Your business has no room for excess costs either.
Global perspective
Standards without borders
Working from different corners of the world gives me access to global analytics trends and benchmarks that I bring into your business. I do not limit myself to local playbooks.