// GROWTH OPS ARCHITECT
Mateusz Popławski
I combine data engineering with performance marketing. I build the infrastructure that delivers the highest quality signals to the Google and Meta algorithms, so your campaigns scale the business, not the budget.
“Data without marketing is durable capital.Marketing without data is pure gambling.”
Marketing is no longer about the colour of a button or a catchy headline. The edge today is data. People, ad algorithms and AI tools all decide on it. I keep that data complete and consistent across every system, because without it every decision is a bet.
TRUSTED BY
The question I started with
For years I have been checking whether the money spent on ads actually comes back, because I once paid for campaigns myself and could not tell.
My name is Mateusz Popławski and I started on the other side, as an e-commerce owner. I set up the first campaigns myself and handed the next ones to agencies. The same question came back every time, and I could not answer it, because I did not understand where the numbers in the reports came from. So I started learning, and the more I understood, the more it pulled me in.
When I joined the marketing department of a large company, I wanted to learn as much as I could, as fast as I could. Nobody there wanted to deal with the technical side of marketing, so I took it on and built it from scratch, step by step. I started with pixels and websites, then came Server-Side Tagging, and finally connecting systems and CRM automations that handled thousands of inquiries.
At the same time I worked in agencies, and that is where I realized the data problem affects a large part of the industry. Plenty of specialists want to run campaigns, but wiring the tools so that data lands where it should takes technical and marketing knowledge at once, even for a plain pixel setup. That is why even good agencies rarely give it the attention it deserves. So I chose that path and decided to focus on data-driven marketing. Corporations have been building data warehouses for years, because data is the currency today. A smaller company works the same way: when the same data feeds the ads, the sales team and the reports, the whole company works faster and more smoothly.
Today I draw on everything I picked up along the way, from an owner's view of paying for ads to AI-based tools. I connect a client's systems into one setup where campaigns, analytics and CRM work from a single source of data.
This industry changes fast, and new technology keeps opening new possibilities, so it is hard to get bored. I have made it my job to educate companies and show them what they can gain from data. Helping them get there gives me a lot of satisfaction. The results are below, in numbers.
Hard numbers
Results from the last 12 months.
- +27.4%
signals (on average)
Recovered with SST. Data your competitors do not have.
- 20,000+
leads
Quality contacts, not random clicks.
- 1.5M+ PLN
in ad budget
Spent based on data, not guesswork.
Education & Authority
Education is a continuous professional duty, not a one-time diploma.
Foundation
Kozminski University
- Bachelor in Management
- Business foundations.
- Postgraduate studies: Digital Marketing, AI and Innovation
- The technology front.
Craft
Mentored by leaders
- Jeff Sauer
- A global pioneer of Google Marketing Platform education.
- Julius Fedorovicius (Analytics Mania)
- A world-class authority and mentor in Google Tag Manager and digital analytics.
- MeasureU Pro
- Active member of an elite community.
Testimonials
What the people I worked with say.
Average rating 5.0 out of 5
Patrycja Gała
Head of Marketing
“I wholeheartedly recommend working with Mateusz, who runs Google and Meta Ads campaigns end to end. Mateusz brilliantly combines aesthetics with an analytical approach, which translated into spectacular results: the number one position in Europe for the Lexus Warszawa-Żerań dealership and a top three in Poland for the Toyota Marki and Żerań dealerships.”
Oktawia Zarzecka
Attorney at law
“I am happy to recommend working with Mateusz on running Google Ads for my company. He pairs deep expertise with a professional, dependable way of working with clients. At every stage of the engagement I could count on his support, a clear explanation of the matter, and concrete, well-thought-out solutions.”
Dominik Łyżwa
Doktor Monika
“It is genuinely hard for me to find words that capture how highly I rate this collaboration. Mateusz is a specialist whose standard of work goes far beyond what we are used to in Poland for this type of service.”
Izabela Kaczmarska
Author and publisher of the bestseller Wdzięcznopis
“For years we had problems with data analytics in our online store. Different specialists, different plugins, code, methods… Mateusz rebuilt our entire analytics from scratch, put everything in order, and it finally works the way it should!”
Translated from Polish
Ready to work together?
Book a free consultation. I will analyze your data infrastructure and show you where you are losing conversions.
Beyond the screen
Hobbies that shape how I work.
Muay Thai
Discipline & strategy
Keeping a cool head under stress. Every move matters.
Motorsport & Time Attack
Optimization obsession
In Time Attack there is no room for excess weight. Your business has no room for excess costs either.
Global perspective
Standards without borders
Working from different corners of the world gives me access to global analytics trends and benchmarks that I bring into your business. I do not limit myself to local playbooks.
