SST Calculator
See the data-quality gap between standard Client-Side Tagging and Server-Side infrastructure. This calculator visualizes the signal loss that ad algorithms face under today's ITP and AdBlock restrictions, and estimates how much budget you spend with no data behind it.
Campaign parameters
Enter your monthly budget for Meta and Google Ads campaigns
Cost per acquisition reported by Meta and Google
Mixed user profile (around 28% signal loss)
What does this calculator compute?
- •The real number of conversions, before browser-side signal loss
- •How many conversions the Meta and Google algorithms never see
- •Your real CPA, once the lost data is accounted for
- •Budget spent blind, with no feedback loop
Fill in the parameters and click "Calculate"
Enter your ad budget and current CPA, then pick a traffic profile to see how much you lose without Server-Side Tagging.
Stop the data leak
Deploy analytics infrastructure that holds up against ad blockers, iOS 14+ and privacy browsers. Server-Side Tagging is how you regain control of your signal and let the algorithms work on complete data.
